Author Description

This New, Canadianized Edition Of Marketing Dynamics Is A Combined Print And Online Resource That Introduces Students To The Fundamental Concepts Of Marketing, The Marketing Mix, Trends And Issues In Marketing, And The Development And Analysis Of A Marketing Plan. Canadian Examples Are Integrated Throughout. The Student Website Includes: Interactive Ebook, Interactive Notebook/marketing Plan Template, Self-checks, Glossary And Handbook, Multimedia, Deca Plus Activities, And Downloads.this One-year/single-user Access Code For The Student Website Is Delivered To The Teacher Via Email To Assign To A Student. A Href= Http://www.oupcanada.com/school_request.phpclick Here To Request A Free Trial Code/a.