The development of Tesco's revolutionary Clubcard loyalty program is explored in this behind-the-scenes account. The book details the conception, launch, and evolution of the world's most successful retail loyalty scheme, highlighting how it transformed Tesco's customer relationships and propelled it to become a leading global retailer and internet supermarket. It covers the successes, failures, and lessons learned from this groundbreaking initiative in Customer Relationship Management.

This book offers an insider's perspective on the creation and impact of the Tesco Clubcard, a scheme widely recognized for its success in retail loyalty and customer relationship management. The narrative promises to reveal the strategic thinking, operational hurdles, and key decisions that shaped the program's trajectory. It is presented as a case study for businesses interested in CRM, loyalty programs, and large-scale retail transformation. The authors, involved in the scheme's development, aim to provide valuable lessons from their experiences.