Author Description

Straight-talking <i>Dragons' Den</i> star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire? <p><b>The Unauthorized Guide to Doing Business the Duncan Bannatune Way</b> draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career:</p> <ol> <li>Anyone can do it</li> <li>Know yourself and fill in the gaps</li> <li>The right ideas are everywhere you look</li> <li>Don't skimp on the research</li> <li>Plan your enterprise</li> <li>Never mind the atrium!</li> <li>Have the right people by your side</li> <li>Make money, expand rapidly, then make more money</li> <li>Put your name over the door</li> <li>Give it all away before you die</li> </ol> <p>Want to be the best? The secrets of phenomenal success are in your hands.</p> <p>Check out the other <b>Unauthorized Guides</b> in this series: <b>Richard Branson</b>; <b>Alan Sugar</b>; <b>Jamie Oliver</b>; <b>Bill Gates</b>; and <b>Philip Green</b>.</p>