Author Description

This new textbook focuses on behavioral science -- including psychology, sociology and communication -- as it relates to the dental profession. Students learn to identify and address the behavioral issues encountered in dentistry, ranging from those affecting the individual patient (e.g. strategies for reducing anxiety in nervous and phobic patients), to broader concerns for the entire population (e.g. motivating the population as a whole to adopt healthier diet and hygiene practices). A concise introduction to psychology, sociology and communication for the dental student. Competition tends to be biased towards either sociology or psychology. Focuses on practical and clinically relevant issues eg management of patients anxiety. Uses cases and examples from dental practice