This book chronicles the visual evolution of Lufthansa's brand identity. It examines the design choices, artistic influences, and strategic branding decisions that have shaped the airline's public image over its history. The narrative explores how graphic design has been instrumental in communicating Lufthansa's values and its position within the global aviation landscape.

The book is likely to be of interest to designers, aviation enthusiasts, and those studying corporate branding. Its focus on visual history suggests a detailed and image-rich presentation. The subject matter points to an academic or professional approach to design analysis within the context of a major airline's development.