This book explores the principles and techniques behind creating compelling and believable characters for visual media. It delves into the process of character design, covering aspects from initial concept generation to final execution, with a focus on applications in video games, animation, and film.

The book is likely to be regarded as a practical resource for aspiring and established artists in the fields of game development, animation, and film. Its focus on the 'Alive' aspect of character design suggests an emphasis on creating characters with depth and believability. The scope appears to cover both theoretical underpinnings and practical application, making it a valuable reference for understanding the craft.