
About the Author Christine RemovilleChristine Removille is a true global marketing expert across multiple industry disciplines. She has 20+ years of experience transforming creative ideas into integrated campaigns with a tangible impact on humanity, and prior to her current role at Accenture Interactive in Paris, spent time working at Leo Burnett Chicago, Leo Burnett Frankfurt, and Accenture in London. This led her to launch Accenture Interactive in Europe as a part of the Leadership Team.Christine’s is author to the book, "Metamorphoses du Marketing," which was recognized by the French Press as a top-three read for CMOs. An industry influencer and opinion leader, Christine served on the 2018 Crystal Festival Digital Marketing - Health Data category jury, teaches classes in marketing analytics at ESSEC Business School, and has been recognized for her ability to combine creativity with an analytical and deployment mindset.In addition to her professional accomplishments, Christine is the mother of three daughters and enjoys Trekking and Biking around the World in Sunny locations. Elizabeth Marks has traveled and lived across the globe for much of her life. She has integrated her love of travel and exploration into university studies and then to her professional life. After graduating university and heading back to New York City to work for Adweek Magazine on such initiatives as the Clio Awards, Liz soon moved to Madrid, Spain working across continents and launching her career in global advertising and marketing for Anderson Consulting Group (Accenture).Once returning stateside to a marketing position at a subsidiary of Adweek (Adbank), she transitioned to the agency world with a specific focus in Business Development and Marketing for companies such as Frankfurt Balkind Partners (Hill Holiday), McCann Worldgroup and Initiative Media. These roles led her to the position of CMO for the Spanish owned media agency MPG (Media Planning Group) and Havas Media, where she
Page Count:
336
Publication Date:
2019-08-06
Publisher:
Taylor & Francis Group
ISBN-10:
1138345423
ISBN-13:
9781138345423
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