This book investigates the critical correlation between an organization's information orientation and its overall business performance. The authors, Donald A. Marchand, John D. Rollins, and William J. Kettinger, leverage extensive international research to construct a framework for evaluating how effectively companies utilize information and IT assets. By analyzing the intersection of human behavior, management practices, and technological infrastructure, the text argues that superior information capabilities directly drive competitive advantage.

Experts frequently cite this work as a foundational text for understanding the strategic integration of information systems within corporate environments. Readers often note the academic rigor and the practical applicability of the authors' research framework for business leaders.