The housing industry faces systemic failures rooted in its historical development and current practices. Sam Rashkin, an expert in building science and housing innovation, examines the complex factors that have led to the current state of the U.S. housing market. The book analyzes the economic, regulatory, and technological forces that have shaped home construction and explores potential solutions to address its inherent inefficiencies and shortcomings.

This work is positioned as a critical examination of the U.S. housing industry, likely appealing to professionals within real estate, construction, and policy-making circles. Its focus on historical context, current problems, and actionable solutions suggests a comprehensive and analytical approach to a complex subject. The author's presumed expertise in building science indicates a deep dive into the technical and economic aspects of housing.