Author Description

Lew Grade was the last of the old-time media moguls a genuine show business tycoon. From humble Jewish immigrant beginnings in east London, he became the world Charleston dance champion (and could dance it well into his eighties), from which he drifted into theatrical agenting, at which he discovered he was extremely good. Soon he was a top impresario, with his brothers Bernard (Delfont) and Leslie Grade putting together variety bills, owning theatres, and eventually booking showbiz's biggest names from both sides of the Atlantic. The birth of commercial television saw him win a franchise with ATV, where Grade was a pioneer of popular culture, responsible for such TV hits as Saturday Night at the London Palladium, Robert Powell's epic portrayal of Jesus of Nazareth and bringing shows like Thunderbirds and The Muppets to British TV screens. He then went into films, most notoriously with Raise the Titanic! whose cost over-runs inspired his most memorable witticism, that It would have been cheaper to lower the Atlantic. Grade was still working until he died in his early nineties, in the office at dawn, puffing on his trademark giant Montecristo cigars, and never losing his love of a deal.--Publisher's description.