This book investigates the evolution of the feminine ideal as depicted in 20th-century fashion illustration. Harold Koda, drawing on his extensive curatorial experience, analyzes a rich collection of illustrations to trace how societal perceptions of femininity, beauty, and style were reflected and shaped by the fashion industry. The work examines the interplay between artistic representation and cultural trends, offering insights into the visual language of fashion over a transformative century.

This work is recognized for its scholarly approach to fashion illustration, providing a detailed visual and analytical history of the subject. It is appreciated for its focus on the representation of the feminine ideal and its connection to broader cultural shifts throughout the 20th century. The book serves as a valuable resource for students, historians, and enthusiasts of fashion and art.