The book examines the forces driving modern consumerism and the resulting economic and social shifts. Peter York, a noted commentator on culture and society, analyzes the relentless pursuit of newness and the complex interplay of branding, marketing, and desire that shapes contemporary economies. The work delves into how globalized markets and rapid technological advancement have accelerated consumption patterns, often at the expense of sustainability and genuine value.

The book is generally regarded as a sharp and insightful critique of contemporary consumer culture. Reviewers often highlight York's ability to dissect complex economic and social trends with clarity and wit. The work is seen as a valuable resource for understanding the underlying mechanisms of modern capitalism and its effects on society. It prompts readers to consider the true costs and benefits of the relentless drive for newness.