This text investigates the fundamental principles and strategic applications of marketing within the digital environment. Moutusy Maity provides a comprehensive framework for understanding how businesses leverage online platforms to reach target audiences. The book synthesizes core marketing theories with the technical realities of the internet, offering a structured approach to digital engagement and consumer behavior analysis.

This text is frequently utilized in academic settings as a foundational resource for students and practitioners entering the field of digital marketing. Experts note that the prose maintains a high level of academic rigor while providing practical applications for modern business environments.