People to People Fundraising: Social Networking and Web 2.0 for Charities
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Author Description
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Menrva's Summary
THE THESIS
This book investigates how charities can leverage social networking and Web 2.0 technologies to enhance their fundraising efforts. It explores the evolving landscape of online engagement, providing practical strategies for non-profit organizations to connect with donors and supporters in the digital age. The author, Ted Hart, draws upon his expertise in the non-profit sector to guide readers through the implementation of these new tools.
THE SCOPE MAP
- Strategies for utilizing social networking platforms for donor acquisition and retention.
- An examination of Web 2.0 tools and their application in charity fundraising.
- Case studies demonstrating successful online fundraising campaigns by non-profits.
- Guidance on building and managing online communities for charitable causes.
- Insights into the future of digital fundraising for the non-profit sector.
THE AUTHORITY PERSPECTIVE
The book is positioned as a practical guide for charities seeking to adapt to the digital age of fundraising. Its focus on social networking and Web 2.0 suggests an approach aimed at modernizing donor engagement and expanding reach. The content likely appeals to non-profit professionals, fundraisers, and board members looking for actionable advice on leveraging new technologies.
Page Count:
262
Publication Date:
2007-01-01
ISBN-10:
0470120770
ISBN-13:
9780470120774
Non-Fiction
Business
Social Media
Fundraising
Charities
Community Tags
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