Author Description

This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to meet the growing demands of the business and the customers it serves. Not because those responsible for creating the website aren't talented or knowledgeable enough - but, because they expect the most important decisions to be made before entering into the creative and mechanical execution of the website. In the absence of a deliberate path, assumptions are made that often prove to be costly or fatal to the brand. Planning a new website or website redesign? You cannot afford to invest in the digital extension of your business or brand without owning it like the strategic asset it can, and should, be. You must "master" the website. Million Dollar Websites provides vital insight required to proactively manage website planning, design, programming, optimization, and promotion to achieve better results. Million Dollar Websites is a non-technical guide that shows you how to leverage best practices of the web elite to get it right the first time, and make everyone a winner. - Gain unprecedented insight to best practices used by the web-elite to create the most effective digital environments on the internet. - Best practices that promote ownership and smooth navigation of the entire website process. - How to build a better website, on any budget. - Transform the website from Money Pit to Money Tree. - The role of the C-Suite and stakeholders. - Step-by-step guide to promoting brand, clicks and conversion to create customers for life. - Why Search, Social and Mobile must precede Web Design, Programming and Content. - Why, how, and when, to SEO without putting your site at risk. - Prevent costly mistakes; sa