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Boone and Kurtz's Contemporary Business continues to be the premier introduction to business text and package, edition after edition. With each new edition, this best-selling author team builds and improves upon their past innovations, creating the most technologically advanced, student friendly, instructor supported text available. Contemporary Business 10th Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the Boone and Kurtz Web site complements the textbook with additional resources. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.
How can introductory business education effectively bridge the gap between theoretical management principles and the rapidly evolving demands of the 21st-century global marketplace? Authors David L. Kurtz and Louis E. Boone utilize their extensive academic backgrounds to construct a comprehensive framework that integrates foundational business concepts with contemporary technological and operational trends. The text serves as a pedagogical tool designed to immerse students in the complexities of modern commerce through a structured, multi-faceted approach.
What You Will Find
Scope Limits
Educators and students frequently identify this text as a standard introductory resource due to its structured pedagogical design and breadth of coverage. Experts note that while the prose is accessible for undergraduates, the material requires consistent updates to remain relevant in the fast-paced business environment.
Page Count:
0
Publication Date:
1994-04-01
Publisher:
HB Dryden, US
ISBN-10:
0030062942
ISBN-13:
9780030062940
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