This book examines the implementation and implications of EC Directive 2005/29 concerning unfair commercial practices. It stems from a conference held at Somerville College, Oxford, focusing on the new rules and techniques introduced by this directive. The work synthesizes contributions from legal experts to provide a comprehensive analysis of the directive's impact on commercial practices within the European Union.

The book is a scholarly compilation arising from a dedicated conference, suggesting a focus on detailed legal analysis and expert commentary. Its subject matter indicates it is aimed at legal professionals, academics, and students specializing in European Union law and commercial regulation. The collection of papers likely offers diverse perspectives on the practical application and challenges of the directive.