Author Description

Condon explains key aspects of NAFTA and WTO rules on trade in goods and services, foreign direct investment and intellectual property protection and shows how these rules affect global business strategies. Cases are used to illustrate how these agreements work and how they affect crucial business interests. He examines the political context in which the negotiation and enforcement of trade agreements take place and how business people can enforce the rules and influence the negotiations to support global business strategies. He also shows how NAFTA, WTO, and global business strategy affect so.