Author Description
Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.
Menrva's Summary
THE THESIS
This text investigates the application of economic theory to the practical challenges of managerial decision-making within a business environment. Authors William Samuelson and Stephen G. Marks utilize a framework that bridges abstract economic principles with concrete organizational problems. By integrating real-world case studies and analytical tools, the authors provide a structured approach for students and professionals to evaluate business strategies and market outcomes.
THE SCOPE MAP
What You Will Find
- Microeconomic principles applied to firm-level management
- Analytical frameworks for pricing, production, and market competition
- Coverage of international business topics and e-commerce dynamics
- Chapter-opening managerial problems with concluding analyses
Scope Limits
- Does not cover macroeconomic policy or global financial systems in depth
- Focuses primarily on firm-level decision-making rather than broad economic theory
THE AUTHORITY PERSPECTIVE
Readers frequently note the academic density of the prose and the practical utility of the chapter-opening case studies. Experts highlight this as a foundational text for business students and executives seeking to apply economic rigor to management decisions.
Page Count:
777
Publication Date:
1995-01-01
Publisher:
Dryden
ISBN-10:
0030075599
ISBN-13:
9780030075599
Economics
Business
Decision Making
Management
Microeconomics
textbook
Economics