Author Description

About to submit an important business proposal? A winning proposal can transform your life and career as well as your business and this practical guide will increase your chances. In 100 pages, the book provides a set of simple, repeatable approaches, structures and tools that will ensure that you write the winning proposal, not just a good quality one. This book will: Make it easier for you to write winning proposals Help you to protect your company through the process Help you to think about and clarify the reasons why someone would buy from you Help you to decide pricing strategies Provide a series of checklists so that you can be sure that you have addressed all the advice given Prove to be a fast and entertaining read In an uncomplicated, jargon-free, brief and entertaining way, this book will show you how to position your business to win, whilst avoiding common mistakes. It will help give you the best possible chance of winning and it will show you how keeping things simple is the best route to success. Written by a successful business leader and based on many years of leading, developing and presenting winning proposals, this book is easy to read, comprehensive and authoritative: just like a winning proposal.