This book provides a comprehensive framework for municipal tourism marketing to drive revenue. Ronald A. Nykiel, an expert in the field, outlines a step-by-step process for developing and implementing effective tourism strategies. The book uses a hypothetical city, "Your City, U.S.A.," to illustrate practical applications of marketing principles, including event planning, promotional calendars, and budget allocation for advertising and public relations.

The book offers a practical, process-oriented approach to city tourism marketing, likely appealing to municipal planners and economic development professionals. Its focus on actionable steps and budget considerations suggests it serves as a functional guide for those tasked with increasing tourism revenue. The use of a hypothetical case study aims to make the principles accessible and directly applicable to real-world scenarios.