Author Description

Red Fire Branding reveals the secret to success for entrepreneurs in today's hectic business world: Develop your own dynamic personal brand. The fundamental message provided by author Liz Goodgold is simple: You need people to remember you if you want to have customers for life. Written in step-by-step fashion, Goodgold offers the reader practical and tactical techniques to consistently project their brand, everything from their name and key marketing phrases to using music and creating a personal signature style. Virtually every point presented in Red Fire Branding is punctuated with examples from rock stars, sports heroes, TV personalities, famous chefs, to business experts, successful entrepreneurs, and newsmakers. Each year more than 600,000 businesses start up, and to succeed each one must wage a war against the competition. Red Fire Branding delivers the key to making your business stand out from the crowd.