This book investigates the core challenge of how sales managers can effectively transition into the role of trainers to optimize team performance and revenue growth. The text is compiled by the National Society of Sales Training Executives, drawing upon the collective expertise of 21 leading training directors. It presents a structured framework for managers to implement professional development strategies that directly impact organizational bottom-line results.

Experts recognize this work as a practical resource for managers seeking to formalize their training approach. Readers frequently note the direct, application-focused nature of the advice provided by the contributing directors.