This book investigates the fundamental concepts, analytical methods, and strategic frameworks required to manage product policy effectively within a competitive marketplace. Yoram Wind, a prominent academic in marketing and management, synthesizes theoretical models with practical application to provide a comprehensive guide for decision-making. The text moves beyond standard encyclopedic definitions to offer a cohesive perspective on how product strategy influences organizational success. It serves as both an instructional resource for graduate-level business education and a practical manual for industry professionals.

Experts recognize this work as a foundational text that bridges the gap between academic theory and managerial practice. Readers frequently note the balance between rigorous analytical methods and the author's personal, strategic insights into product development.