Author Description

When applied correctly, NLP is purely practical and realistic. That's why we decided to focus this book on what really matters: actions you can take right now to help you or your client make the mental shifts needed to attain your goals and aspirations. What’s new in the 12th edition (2022): Over 50 new and field-tested techniques were added. Every page has been revised and improved to make it even easier to follow the action steps of each pattern and apply them immediately. A larger page format means we can pack even more practical information into a single volume. Granted, the book itself is a bit on the heavy side (3.3 lbs. / 1.5 kg), but still, it's less expensive and easier to work with than having to buy a whole series of books. A complementary 6 hours audio course for newcomers to NLP (downloadable) A new Introductory section: NLP Briefly Explained New illustrations to make some of the more complex concepts easier to digest. Our main purpose for writing this book series is to provide evidence-based and practical applications of NLP from our experience as seasoned professionals in the fields of therapy and counseling. The techniques and patterns we share with you in this massive book are the same ones we've been using as private therapists at the Erickson Institute for the last two decades. These are the methods we discovered to be the most useful and effective for ourselves and our clients. We hope you find this book useful both personally and professionally. The Big Book of NLP is an incredible toolbox; use it wisely. Misleading information and exaggerations about NLP are widespread. We hope to rectify that and bring NLP back to the mainstream. The primary focus of all our publishing projects is on practical applications of well researched and field-tested therapeutic strategies, with no "magical stories", outrageous claims or space fillers. We'd love to hear from you if you have any questions, comments, requests, or simpl