This collection critically examines the construction and performance of identity within digital spaces. The book investigates how individuals present themselves on social networking sites (SNSs) like Facebook and LinkedIn, exploring the profound impact of this self-presentation on success in the Information Age. It delves into questions of self-identity and how users wish to be perceived, utilizing original research to analyze authenticity, professional applications, LGBTQ identities, and psychological and cultural effects. The contributors offer new theoretical frameworks and research methods to advance the discourse on impression management in the context of SNSs.

This collection is presented as essential for students and scholars of social media, drawing on current research to offer new theoretical frameworks and methodologies. The contributors utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs. The book aims to further the conversation on impression management and SNSs by providing critical inquiry into how identity is constructed, deconstructed, performed, and perceived in the digital age. Its focus on authenticity, professional uses, and diverse identity groups like LGBTQ individuals highlights its comprehensive approach to the subject.