Author Description

Rod Plotnik and Haig Kouyoumdjian's modular, visual approach to the fundamentals of psychology makes even the toughest concepts engaging and entertaining. As the pioneer of what's become known as the ""visual"" or ""magazine style"" text, Plotnik's Introduction to Psychology remains the one developed on the strongest foundation of visual learning theory and research. Each and every page of the text is individually planned, written, and formatted to effectively incorporate the use of Visual Cues, which help students to better remember information. The text also utilizes ""chunking"", a method of breaking concepts down into small, easily digested sections that help students learn at their own pace, and give instructors great flexibility in planning their courses. The Ninth Edition features a contemporary new design, over 500 new visuals, timely new topic coverage, and over 1,000 new references, all from recent years. The authors' commitment to visual learning is extended into their text's comprehensive ancillary package, the cornerstone of which is the multimedia PowerStudy. Updated and now available on DVD, PowerStudy 4.5 is a unique and unusually effective study guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.