This book investigates the seven most common pitfalls that lead to the failure of data warehousing projects in corporate environments. Authors Douglas Hackney, Paul R. Allen, and Quinn leverage their extensive industry experience to identify recurring technical and organizational errors. By analyzing real-world case studies, the text provides a framework for avoiding these critical mistakes during the design, construction, and implementation phases of a data warehouse.

Industry professionals frequently cite this work as a practical, cautionary resource for IT managers and architects. Experts highlight the book's focus on organizational alignment as a foundational element for successful data warehousing initiatives.