Author Description

<b>Create Focused Social Media Campaigns Tailored to Your Business</b> <p><i>Ultimate Guide to Social Media Marketing</i> takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:</p> <ul> <li>Why businesses need to embrace social media marketing</li> <li>Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms</li> <li>Learning how to craft your business's social media strategy using today's formats</li> <li>How to leverage images and video in your social media outreach</li> <li>Leveraging chat bots, paid social media, and influencer marketing</li> <li>Building your business social marketing team</li> <li>Measure your social media outreach progress and improve your performance over time</li> </ul>