Author Description

Now in paperback! A curious kid's guide to graphic design, covering form, function, color, typography, and much more, plus 10 hands-on design projects. Written by Chip Kidd, "the closest thing to a rock star" in the design world (USA Today). Design is all around you. And whether you realize it or not, you are already a designer. In Go, renowned graphic designer Chip Kidd explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word “go” on a stop sign, Go is all about shaking things up—and kids love its playful spirit and belief that the world looks better when you look at it differently. Kidd writes about scale: When a picture looks good small, don’t stop there—see how it looks when it’s really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful—or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading. The book ends with ten hands-on design projects for kids. “An excellent introduction to graphic design through [the author’s] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.”—Milton Glaser