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The Little Book of Gucci tells the story of this historic yet flourishing house, and the visionary looks that have cemented its place in fashion history. One of the oldest Italian fashion brands in existence today, Gucci was founded in Florence in 1921. Guccio Gucci established his company with the goal of creating opulent luggage for Italy's wealthy and fashionable upper-classes. With the signature Gucci print of dark brown diamonds on a tan background, interlocking G logo and red and green stripe, the brand has gone on to become the last word in Italian luxury. Gucci's signature items - the belt, the bag, the loafer - transcend fleeting fashion trends, and have remained central to the house's identity into the twenty-first century. Under the stewardship of Tom Ford, Gucci epitomized the louche and mischievous 1990s aesthetic. Today, under Alessandro Michele, the brand's combination of romance and toughness is in hot demand. The Little Book of Gucci tells the story of this historic yet flourishing house, and the visionary looks that have cemented its place in fashion history.
The Little Book of Gucci chronicles the evolution of a legendary fashion house from its origins to its contemporary influence. Founded in Florence in 1921 by Guccio Gucci, the brand initially focused on opulent luggage for the elite. Through iconic designs like the interlocking G logo, the signature diamond print, and the red and green stripe, Gucci established itself as a symbol of Italian luxury, with signature items such as belts, bags, and loafers remaining timeless. The book traces the brand's trajectory through pivotal creative directors, including Tom Ford's embodiment of the 1990s aesthetic and Alessandro Michele's current fusion of romance and toughness, highlighting how these visions have cemented Gucci's enduring place in fashion history.
The Little Book of Gucci is presented as an accessible overview of a historic fashion house. The narrative focuses on the brand's origins, its iconic design elements, and the key creative figures who have shaped its identity. It highlights the enduring appeal of Gucci's signature products and its consistent presence in the luxury market. The book aims to capture the essence of Gucci's legacy and its continued relevance in contemporary fashion.
Page Count:
160
Publication Date:
2020-01-01
Publisher:
Welbeck Publishing Group Limited
ISBN-10:
1787394581
ISBN-13:
9781787394582
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