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The final one is university website, it is used as the main communication channel link to different departments' own website and provide information. For example, local education exhibitions and fairs can join the central online unit to have face-to-face communication with prospective students, current student network exchange programs and to understand the current international students better, such as via annual brainstorming sessions. Also, lecturers and researcher's online network can promote the university through lecturer exchange and conferences abroad. Industrial network can maintain close relationships with the industries to create chances for students' career prospect.How can communication channels and marketing communication influence students' decision making on study destination? It focuses on specifying the factors that influence international students' choices to study university destinations. Globalization and internationalization include recruitment of international students, staff exchanges between universities word wide. As globalization, it reflects global competitiveness process. This concept can be applied to consumer behavior theory to education by suggesting that students and their parents go through a few stages and eventually select an institution or subject of study. These stages include, such as pre-search behavior, search behavior, application , choice decision and registration stages. The first stage is pre-search behavior when students are in their early thoughts about their future. Next stage is search behavior stage, in this stage, students will gather information to get the shortlist of the potential study destination, institutions and courses. Then, it is the application stage, who will submit their applications to select institutions in the application stage. Next, it is choice destination occurs when students accept an offer, depending on the number of offers received. Finally, it is the register stage, during the register with t