This text investigates the integration of internet-based research and digital communication tools into the study and practice of strategic management. Thomas L. Wheelen, a recognized academic in the field of business policy, provides a structured framework for students to navigate the nascent web environment of the late 1990s. The book serves as a supplementary guide to his core textbook, offering practical exercises that link theoretical management concepts to real-world online data sources. It argues that digital literacy is a necessary competency for modern business analysts and strategic planners.

Experts view this as a historical artifact of the early digital transition in business education. Readers frequently note the dated nature of the technical instructions while acknowledging its foundational role in introducing web-based research to management curricula.