Author Description

Selling myself online is what I do every day and with hundreds of students asking me over and over the secret to my success and why my marketing, works, I thought it was time to put it down on paper. Regardless of how creative we are, we need to remember that we are in business, and if we want to continue to enjoy our creative employment we have to learn the subtle art of marketing. It's not that hard when you have the map pointing in the right direction. This book is a starting point for you, explaining (in detail) without the jargon and defiantly ZERO FLUFF... What you need to do to make my reality your reality. With the need for speed, I cut the B/s and lay down the facts, each chapter is short and concise, which you can refer back to later too. This is where you start mastering marketing and letting your clients know what you do. This book is for Hair stylists, Beauty therapists and Nail technicians, salon owners or mobile. From "aha' to "oh shit" I share everything I know about marketing. Because I know right where you are, I was once there too. I spent 18 years as a nail technician and salon owner, working 7 days a week with young two children, it very nearly killed me. No joke...I diced with the Big C! I realised I needed to find a secret superpower to leverage my time and still earn money. But I found something even sexier than a superpower and I made marketing my Bitch! Marketing is not about social media, it is a jigsaw puzzle made up of tiny pieces which you have to fit together to get the complete picture. Let me show you how. Buy this book today.