This book investigates the formative years of the American automobile industry, from its nascent stages in 1896 through its significant expansion by 1920. George S. May, a historian specializing in business and economic history, draws upon extensive archival research and primary source materials to chart the industry's rapid development. The core argument posits that this period was characterized by intense innovation, fierce competition, and the establishment of mass production techniques that would fundamentally reshape American society and economy.

This work is recognized as a foundational text for understanding the early American automotive sector. Its detailed examination of the period between 1896 and 1920 provides crucial context for the industry's subsequent global dominance. Scholars and enthusiasts alike have noted its thorough research and clear exposition of complex industrial and economic developments.