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This volume investigates the practical application of strategic management frameworks through the analysis of real-world business scenarios. Authors Hunger and Wheelen provide a structured pedagogical resource designed to bridge the gap between theoretical business policy and executive decision-making. By utilizing a collection of diverse case studies, the text challenges students and practitioners to evaluate corporate performance, environmental scanning, and the implementation of long-term organizational goals.
What You Will Find
Instructors and students frequently utilize this text as a supplementary resource for business policy courses to facilitate classroom discussion. Experts highlight the clarity of the case structures as a foundational tool for developing critical thinking skills in management education.
Page Count:
0
Publication Date:
1995-01-01
Publisher:
Pearson Higher Education
ISBN-10:
0201563835
ISBN-13:
9780201563832
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