This work investigates whether the entrenched cultural mythology of the American cowboy remains a viable or constructive icon for the realities of the contemporary West. Sharman Apt Russell, an established nature writer and essayist, examines the historical evolution of the cowboy archetype and contrasts it with the pressing ecological challenges facing the region today. By analyzing the intersection of land management and cultural identity, the author argues for a transition toward new symbols that prioritize environmental stewardship over romanticized frontier narratives.

Critics and environmental scholars often cite this text as a significant contribution to the discourse on Western land ethics. Readers frequently note the author's ability to balance cultural critique with a grounded, pragmatic approach to environmental conservation.