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Recently, Apple, IBM, and Motorola formed an alliance to develop the next generation of computer technology, the PowerPC chip. Here is the inside story on this new technology that will put Apple ahead of Intel and Microsoft both technologically and economically. This book explains why the PowerPC chip is so important, how to upgrade, what's different from 680x0 machines, and how to migrate applications.
This book investigates the strategic and technical implications of the transition from the 680x0 architecture to the PowerPC RISC-based platform for the Macintosh ecosystem. Stephen Somogyi, drawing on his expertise in the computing industry, examines the collaborative alliance between Apple, IBM, and Motorola. He provides a detailed analysis of how this shift in hardware architecture was intended to position Apple as a superior competitor to the Intel and Microsoft duopoly in the mid-1990s.
What You Will Find
Experts and historians of computing view this text as a primary source for understanding the pivotal hardware transition period in Apple's history. Readers frequently note that the prose provides a clear, contemporary perspective on the technical challenges and market expectations of the mid-1990s computing landscape.
Page Count:
227
Publication Date:
1994-09-26
Publisher:
Addison-Wesley
ISBN-10:
0201626500
ISBN-13:
9780201626506
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