Misaki Ayuzawa's dual life as student council president and part-time maid at a male-dominated café is threatened when her secret is on the verge of exposure to the entire school. Misaki strives to maintain order and respectability as the president of Seika High, a school that recently admitted male students. Her carefully constructed image is jeopardized by her part-time job as a maid at Maid Latte, a fact she desperately conceals from her peers. The situation intensifies with the arrival of Takumi Usui, the school's most popular and enigmatic student, who discovers her secret and begins to take an unusual interest in her. Misaki must navigate the complexities of her double life, her growing feelings for Usui, and the potential fallout if her secret is revealed, all while dealing with the daily challenges of school and her maid duties.

The series is known for its blend of romantic comedy and school life drama, often praised for its engaging characters and humorous situations. Readers typically enjoy the dynamic between the strong-willed protagonist, Misaki, and the aloof but caring Takumi. The progression of their relationship and Misaki's efforts to maintain her image are frequently highlighted as key appeals. The manga's popularity suggests a strong connection with its target audience, who appreciate the lighthearted yet compelling storyline.