Author Description

Use Cutting-Edge Search Engine Optimization Techniques to Drive Breakthrough Results! In three new short e-books, Melanie Mitchell takes you to the cutting edge of search engine optimization (SEO), demonstrating how to use powerful new techniques to achieve unprecedented results! In SEO & PPC: Better Together, Mitchell transcends the debate between SEO and pay-per-click, showing how to use them both together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers than ever before and use data from both to improve the performance of each. Next, How to Make SEO Work for You completely demystifies SEO, showing you how to grab value from “low hanging fruit” and start optimizing everything from pages, text, and keywords to images–even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic; measure everything from the quality of visitor engagement to sales conversions; structure sites that are friendlier to both searchers and search engines; earn the honest links that search algorithms love; and much more. Finally, in Unleash the Power of Paid Search, Mitchell brings together the processes, knowledge, and tools you need to build and manage exceptionally successful paid search campaigns. Mitchell guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. These eBooks draw on Mitchell’s immense “in-the -trenches” experience to illuminate concepts, terminology, and best practices you need now, whether you’re “doing it yourself” or working with specialists.