This book investigates the application of optimization models to strategic business planning. Authored by Thomas H. Naylor, a recognized figure in management science, the work draws upon established principles of operations research and mathematical modeling to present frameworks for decision-making in complex business environments. It aims to provide managers and strategists with tools to enhance the effectiveness of their long-term planning processes.

This text is recognized as a foundational work in the application of quantitative methods to strategic management. Its focus on optimization models provides a rigorous approach for analyzing complex business scenarios. The book is likely to appeal to academics and practitioners in operations research, management science, and strategic planning who seek to leverage mathematical tools for improved decision-making.