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As the number of women in the U.S. Senate grows, so does the number of citizens represented by women senators. At the same time, gender remains a key factor in senators' communications to constituents as well as in news media portrayals of senators. Focusing on 32 males and female senators during the 2006 congressional election year, Kim L. Fridkin and Patrick J. Kenney examine in detail senators' official websites, several thousand press releases and local news stories, and surveys of 18,000 citizens to discern constituents' attitudes about their senators. The authors conclude that gender role expectations and stereotypes do indeed constrain representational and campaign messages and influence news coverage of both candidates and elected senators. Further, while citizens appear to be less influenced by entrenched stereotypes, they pay more attention to female senators' messages and become more knowledgeable about them, in comparison to male senators. -- from back cover.
This book investigates how the gender of U.S. Senators influences their communications with constituents and how these communications are perceived. The study, focusing on the 2006 congressional election year, analyzes the official websites, press releases, local news stories of 32 male and female senators, and surveys of 18,000 citizens. The authors Kim L. Fridkin and Patrick J. Kenney examine the impact of gender role expectations and stereotypes on representational messages, campaign strategies, and media coverage. Their findings suggest that while citizens may be less swayed by stereotypes, they engage more deeply with messages from female senators, leading to increased knowledge about them.
The research presented in this book offers a detailed examination of gender's role in U.S. Senate representation and constituent communication. By integrating website analysis, media coverage, and extensive citizen surveys, the authors provide empirical evidence for the impact of gender stereotypes on political messaging and public perception. The study highlights a nuanced finding where constituents, while seemingly less influenced by stereotypes, demonstrate greater engagement with and knowledge of female senators' communications. This work contributes to the ongoing discourse on gender and politics within American scholarship.
Page Count:
254
Publication Date:
2014-01-01
ISBN-10:
0472120085
ISBN-13:
9780472120086
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