Author Description

Lauffer′s 1977 bestseller has been revised in order to place emphasis on the need to understand your own organization, your clients and your funding options throughout the grant-getting process. Via a series of checklists, vignettes and exercises, the author leads the reader through various marketing strategies to the actual writing of a grant proposal, casting of budgets, and alternatives if the grant is not given. Readable, concise, instructive and practical, Grantsmanship is an invaluable aid to funding in the eighties.<br/><br/>′...we could all learn something from the author′s no-nonsense approach to extracting funds from reluctant agencies...If we are to become more market-orientated, this book can only help.′ -- British Accou