Author Description

An attractive and well-designed menu must be as appealing as your food. A professional menu design can increase profits, complement your restaurant, and provide the image needed to compete in a very competitive marketplace. Are you stuck trying to create a menu for your restaurant? This book will provide you with hundreds of ideas of all different types of menus. We took the best menus from restaurants all over the country and put the top ones, including contest winners, in this book. We spent hundreds of hours sorting through all the contest entries, and our judges picked the winners. Now here they are in this new full-color book. This book is a compilation of all these menus so that you can pick and choose different ideas from each one. Your menu is a key internal marketing piece and will develop brand identity. The way your customers perceive your restaurant is almost as important the food you serve! You need the best menu possible!Instruction is great, but being able to see actual menus that work is even better. These menus provide a great display of diversity and inspiration for your own menu. Inside the pages of this new exhaustively researched book you will find a jam-packed assortment of innovative ideas that you can put to use today. This book will arm you with the ability to make an outstanding menu.