Author Description

<b>A practical guide to the new economy that is transforming the way we live, work, and play.</b><br><p>Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?</p> <p>These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, <i>Platform Revolution</i> is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the <i>what</i>, <i>how</i>, and <i>why</i> of this revolution and provide the first “owner’s manual” for creating a successful platform business.</p> <p><i>Platform Revolution</i> teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.</p> <p>As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, <i>Platform Revolution</i> charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.</p>