Author Description

BIG IDEAS & PRACTICAL ADVICE ON HOW TO WIN, RETAIN AND GROW YOUR MOST VALUABLE CUSTOMERS. Account-Based Marketing (ABM) is a strategic approach that treats individual accounts as markets in their own right. It is the number one performing marketing strategy for return on investment and creates sustainable and profitable growth, aligns sales and marketing teams, and helps embed customer centric culture. This book from Momentum ITSMA, the pioneers of Account-Based Marketing (ABM) and global authority on ABM, is a must read for any executive looking to drive market beating growth. It provides a clear framework on what Account-Based Marketing is, how to measure success, and the critical success factors needed to build and embed a program to accelerate your growth. "With the advancements in technology, we have so much information at our fingertips it's easy to get lost in the data and lose sight of the customer. ABM helps build deeper customer understanding and connected customer outcomes." -SYDNE MULLINGS, US CHIEF OPERATING OFFICER, MICROSOFT