Author Description

<p>This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.</p> @font-face { : "Times New Roman"; }@font-face { : "Arial"; }@font-face { : "Verdana"; }@font-face { : "Garamond"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } <p style="margin: 0px;">Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. <br> <br> </p> <p style="margin: 0px;">This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.</p>