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Roger J. Best

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Market-based management
The Business of Sports Fan Engagement, Sports Products & Sports Participation
Consumer behavior: building marketing strategy
Corporate financial reporting and analysis: text and cases
Market-Based Management: Strategies for Growing Customer Value and Profitability
Consumer behavior: implications for marketing strategy
Market-Based Management Pearson New International Edition
CPS - Consumer Behavior Select Chapters
Market-based Management
Market-based Management Strategies for Growing Customer Value and Profitability
Market-Based Management
Market-based Management