Author Description

Routledge’s best-selling student guides in Business and Management are now available on a handy memory stick, with plenty of room for your own notes and essays.Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains all the key aspects of management, what it is and how it works.The Routledge Dictionary of Business Management provides clear and succinct definitions of the various terms and new buzzwords most frequently encountered in this rapidly developing field.Business: The Key Concepts is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.The Basics of Essay Writing is a guide to all the key skills involved in essay writing, from properly addressing the question asked to developing writing flair and sustaining an argument, this book is for students at all levels of education. Written in the author’s accomplished, student-friendly style, this guide is packed full of good advice and practical exercises. You will find it an easy-to-use and indispensable aid to your studies.