The American automobile industry faced a significant crisis in the late 20th century, marked by declining market share and a struggle to adapt to global competition. Brock W. Yates, a noted automotive journalist, investigates the complex factors contributing to this downturn. The book examines the internal challenges within American manufacturers, such as resistance to change and a focus on larger, less fuel-efficient vehicles, alongside the rise of foreign competitors offering more innovative and economical options. Yates analyzes the economic, social, and political forces that shaped this period of decline.

The book is recognized as a critical examination of a pivotal period for American manufacturing. It is often cited for its detailed account of the internal struggles and external pressures that led to the decline of the domestic auto industry. Readers and critics have noted Yates's sharp analysis and his ability to connect broader economic trends with specific corporate decisions. The work provides a historical perspective on the challenges of adaptation and competition in a globalized market.